Mascot Árvore de Livros

Illustration

Background

The Árvore de Livros is a company that has the goal of encouraging and create the habit of reading in students from all over Brazil. Starting from the name Árvore (tree) we had the idea to create a monkey that lives in the tree. We chose a very famous species of monkey in Brazil called “Mico Leão Dourado” and mixed with some other species as well.

The Goal of the mascot is speaking with students and customers about the platform, introduce, help and more. That’s why we put a backpack to make him similar to students, talk and act in the same way to be more friendly.

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