Fusio Avocat

Branding

Background

Fusio Avocat is a new law firm created for young lawyers bringing a new modern and progressive vision of the law market. We worked on create a brand that shows through typography, symbol, looks and feel, elegance, innovation and dynamism at the same time, avoiding the old fashioned style of the lawyer brand.

 

 

Concept

FUSIO = FUSÉE + FUSION

(Rocket) – Fast and Explosive + (Merger) a team spirit, to make things together

 

 

About the Symbol

We work on mixing the initials “F” of Fusio, “A” from Avocat bringing the concept of the rocket that symbolizes something fast, modern and that takes off. The rounded shapes were used in order to bring the modernity of an element with an incredible aerodynamics.

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